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From Songwriting to Stardom – The Gotta Music Journey

by Gotta in Music

With over 20 years of excellence in the Chinese pop music industry, Gotta Music Publishing & Production has been the creative engine behind some of Asia’s most memorable hits. Originally founded as a professional songwriting team, Gotta Music quickly rose to prominence by crafting emotionally powerful, chart-topping songs for top-tier artists—including award-winning tracks performed by legends like Andy Lau, Eason Chan , Joey Yung, Alan Tam and many more.

As the music industry evolved, so did we. Today, Gotta Music stands as a full-service publishing and production powerhouse, offering a comprehensive range of services to artists, record labels, media producers, and creative partners throughout the Asia-Pacific region, including Hong Kong, Taiwan, Mainland China, Singapore, and Malaysia.

Our expertise extends beyond songwriting into music production, artist development, and rights management. We specialize in creating tailor-made pop songs for individual artists, films, commercials, and multimedia projects, ensuring every composition is finely tuned to resonate with audiences. Our commitment to nurturing emerging talent through mentorship and strategic guidance fuels the future of Chinese pop music.

At Gotta Music, we pride ourselves on blending artistic creativity with business acumen — delivering not only hits but also sustainable career growth for our artists and partners. By seamlessly integrating songwriting, production, and publishing, we create a dynamic ecosystem that supports every step of the music creation journey. From the initial spark of an idea to the spotlight of stardom, Gotta Music is your trusted partner in shaping the soundtrack of tomorrow.

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Kai Chung Chui (徐繼宗 Jone Chui)

by Gotta in Music

Asia Pacific Regional Director | Lead Producer | Songwriter Trainer
With a career spanning decades and a portfolio of countless hit songs, Kai Chung Chui, also known as Jone Chui, is a driving creative force in the Chinese pop music industry. As the Asia Pacific Regional Director of Gotta Music Publishing & Production, he leads the company into a new era of innovation, talent development, and cross-regional collaboration.

An award-winning composer, producer, and singer-songwriter, Jone has written iconic tracks for many of Asia’s most celebrated artists, including deeply personal pieces like "緋荔榭少年" (張敬軒 Hins Cheung) and "出走太平洋" (何韻詩 Denise Ho), both of which remain emotional milestones in his songwriting journey. His best-known works include “十七歲”(Seventeen years Old), “繼續談情” (劉德華 Andy Lau), and “心淡” (容祖兒 Joey Yung)—all considered timeless pop classics.

Though he built his reputation behind the scenes, Jone eventually stepped back into the spotlight as a performing artist—driven by a passion to directly convey his messages to listeners. For him, music is not just entertainment but a medium for truth, choice, and emotional connection. His single "永遠有選擇" (“There’s Always a Choice”) exemplifies this belief, empowering audiences to reflect, choose, and persevere through change.

In addition to his production work, Jone is a dedicated trainer and mentor for emerging songwriters across the Asia-Pacific region, sharing his expertise in songwriting, lyrical storytelling, and music production. He combines his artistic intuition with strategic vision, helping shape the next generation of talent in Hong Kong, Taiwan, Mainland China, Singapore, and Malaysia.

Jone’s unique strength lies in his ability to merge artistic authenticity with commercial viability, making him not only a prolific hitmaker but also a visionary leader for Gotta Music’s future.

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Explore Our Music in Action

by Gotta in Music

Welcome to Gotta Music’s official showcase of creativity and talent. Here, you’ll find a curated collection of YouTube videos featuring songs, productions, and collaborations brought to life by our artists and team. From chart-topping hits to exclusive behind-the-scenes content, experience the passion and craftsmanship that define Gotta Music’s contribution to the Chinese pop music industry across the Asia Pacific. Dive in and discover the sounds shaping tomorrow’s hits, today.